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Introduction: The Rise of Digital-First Businesses The digital revolution has reshaped the business world faster than anyone imagined. As customer behavior increasingly shifts online, a brand’s digital presence has become more than a competitive advantage—it is now a fundamental requirement for survival. In the past, many businesses relied heavily on traditional marketing channels. However, today’s

1. Introduction The world of marketing is changing faster than ever, and one of the biggest forces driving this transformation is Artificial Intelligence (AI). Today, almost every business—whether a large company, a local shop, or an online startup—is using some form of AI in their marketing strategies. From showing the right ads to the right

1. Introduction In today’s fast-changing world, everything has gone digital — from shopping and banking to education and entertainment. Whether it’s a small business owner promoting products online, or a student learning new skills on YouTube, the digital world has become a part of our daily lives. This shift has created one of the most